Delicate and restrained, graceful and elegant, leisurely and comfortable, the culture of lotus flower appreciation, bird fighting and tea drinking……Hangzhou, the Oriental Leisure Capital, can be described by almost any words and phrases related to leisure. As early as 800 years ago, local Hangzhounese had learned to make good use of treasure, make good control of life pace, and start the pursuit of human happiness. The establishment of the World Leisure EXPO Brand in 2006 by Hangzhou and the World Leisure Organization has opened the Leisure Era of China, and been endowed with a new connotation and fashion. The World Leisure Organization and Hangzhou therefore have reached an agreement on the right to host future World Leisure EXPOs.

Themed as “Leisure, Enhancing the Quality of Life”, the 2nd World Leisure EXPO will be held in September through November, 2011, Hangzhou China. “Getting together on a leisure stage, and to the discussion of a leisure feast”, the EXPO conveys joyous greetings and welcomes to friends from all over the world. Hangzhou City will be the main EXPO venue, with three main gardens of Xianghu Lake in Xiaoshan District, White Horse Lake in Binjiang District and Thousand-Isle Lake of Chun’an, and several sub-venues in Yangtze River Delta Area.

The EXPO is a grand gathering to explore the leisure development in the world, and a feast to promote the leisure development in China. The EXPO has been designed to open programs in four categories, namely, leisure exhibition, leisure forum, leisure event, and leisure experience.

The 2nd World Leisure EXPO will have the opening ceremony on September 17, 2011, followed by a gala show blending with domestic, international and leisure features.

Leisure exhibition, as the key content of the 2nd World Leisure EXPO, will display the modern leisure concepts, leisure industries, and the variety and popularity of leisure. The White Horse Lake Convention & Exhibition Center of Binjiang District and the Leisure EXPO Garden Convention & Exhibition Center of Xiaoshan District have their greetings to over 80 cities and 50 leisure enterprises from home and abroad. They are the host for one thematic exhibition and eight leisure industry exhibitions. Two Exhibition Halls, Nine Exhibitions, and One Hundred Exhibitors compose the leisure exhibition of the 2nd World Leisure EXPO.

Leisure forum, as one of the important components of the 2nd World Leisure EXPO, will consist of the World Leisure EXPO Summit Forum and nearly 40 conferences and forums in leisure culture, leisure industry, leisure experience, leisure sports, leisure development, etc. It aims at integrating resources of subordinate areas to encourage worldwide leisure communications, and advance leisure philosophies.

Leisure events will consist of Xianghu Lake Fireworks Show, International Leisure Carnival, Performances on the Leisure Stage, International Concert, Beer Festival, etc. It is a good stage to experience the leisure culture, sports, music and food.

Leisure experience will design and designate 10 leisure experiencing routes and 100 leisure visiting sites, including entertainment of leisure, evening of leisure, food of leisure, culture of leisure, sports of leisure, health care of leisure, folklore of leisure, shopping of leisure, landscape of leisure, and country of leisure. The Xianghu Lake, the Hangzhou Paradise, the Hangzhou Polar Ocean Park, and the Hangzhou Oriental Culture Park will be the main experiencing zones.

On the principle of Communication, Exchange, Dissemination, and All-Win, Hangzhou will put forward the publicity and promotion of the 2nd World Leisure EXPO in a variety of channels, including advertisement, news report, special column, promotional product, souvenir, publications, etc. The national propaganda as the base, effective communication means will be carried out to key areas and key audience, for the purpose of presenting leisure industries with local characteristics. The exhibition recruiting leisure cities and leisure enterprises from home and abroad will be focused on improving the interaction between domestic and international leisure industries, expanding the contacts in the leisure field, and increasing the influence of the 2nd World Leisure EXPO.

The 2nd World Leisure EXPO will provide the platform of cooperation and communication to cities from home and abroad; lead the development of the world leisure economy; advocate leisure concepts and understanding; and shape new modes of leisure life. The Office of the World Leisure EXPO Organizing Committee Hangzhou China has set the purpose of Stimulation, Participation, Cooperation, and All-Win, and will further the communication and cooperation with exhibitors, strengthen the service consciousness, provide the information platform, and serve as the intermediary between the EXPO and exhibitors. The vision is to stage a marvelous, memorable and successful World Leisure Feast.